At an average of 94% and going as high as 98% in some clients, Lua’s high internal message open rates caught the eye of Entrepreneur Magazine. The entrepreneurship news site features an interview with Michael as he talks accountability, email, and communication analytics:
The point here isn’t to promote Lua exclusively, though I do think it’s a worthwhile program for companies in need of internal messaging apps. What is important is that you make yourself aware of the power of data in these circumstances. What would your company’s messaging analytics say about your internal communications? Would they reveal any gaps, like they did in the sports stadium example above? If you aren’t using a program that can capture this information — Lua or otherwise — you’re missing out on a tremendously valuable opportunity.
Read the full article here.