Lua in the News

Executives, It’s Time To Chat With Your Clients

forbesOur CEO Michael writes on Forbes, encouraging executives to speak to clients themselves to get the best understanding of how people feel about their services, and gives a few tips on how to best approach the conversations.

Executives, you need to talk to your clients directly.

I know, you think it will be a huge time suck. You think you’ll get spammed. Certainly, this tactic is not for every company – if you’re a consumer-facing e-commerce company doing tens of thousands of transactions a day, it probably does not make sense. But if you’re dealing with businesses and executives, especially if you’re a software company, you need to be available for direct conversations with your users.

Read the full post here.

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