On the last day of our trip to LA last week, we attended the Environmental Media Association, also known as EMA (pronounced like Emma), held at the Warner Brother’s lot. The awards were hosted by three vivacious cast members of Entourage: Emmanuelle Chriqui, Perrey Reeves, and Constance Zimmer.
EMA is the only non-profit working within the entertainment industry to effect environmental change through role models. EMA promotes sustainable production methods and identifies those in the industry who’ve made a significant effort to reduce their productions’ environmental impact through a range of programs. At the 21st Annual Environmental Media Awards, EMA honored film and television productions, as well as individuals who have made an impact.
Honorees included Justin Timberlake, who recently founded Mirimichi, a sustainable golf course in Tennessee, and one of ten golf courses worldwide recognized and certified by the Golf Environmental Organization. One of the most fascinating parts of the night was the waterless urinal presented by EMA Board of Directors and early investor Marc Nathanson. This waterless urinal has the ability to save millions of gallons of water per year; traditional toilet flushes equate to around an astonishing 1.6 gallons per flush. Furthermore, in California, a fifth of the electrical output was consumed by processing and pumping water. The PGA Green, who we’ve been working with closely, was also an honoree, winning the Green Production Award.
Other nominee categories included feature film, documentary, television episodic drama, television episodic comedy, reality television, and children’s television. The awards were followed by an tasty organic dinner and a silent auction. All in all, it was a wonderful event and we were proud to be a part of it. Big thank you to our beloved Adviser and President of EMA, Debbie Levin, as well as the EMA as a whole. We hope to work with the EMA to green sets in the very near future.